As a development lead, I was at the helm of creating and launching an e-commerce platform specializing in French apparel for babies, children, and adults. The hero product? The iconic marinière, the classic long-sleeved French striped shirt.
Development & Design
My role encompassed the entire development lifecycle, from initial wireframing to comprehensive UX/UI design.
I collaborated closely with the Design Director and the company's CEO to ensure the platform perfectly captured the brand's elegant, French aesthetic.
The platform was built on Shopify, leveraging its robust capabilities to create a seamless and engaging online shopping experience.
Figma was our key tool for design and prototyping, enabling rapid and efficient iteration throughout the process.
Results & Success
Achieving 80% of its ambitious goals.
The brand has seen significant growth in sales, expanding its reach into department stores and online marketplaces.
It has also garnered substantial recognition, being featured in prominent magazines, solidifying its strong market presence.
In approximately two years, the company has experienced continuous growth, extending its sales not only within Mexico but also across the USA, Europe, and Asia.
This project effectively showcases my ability to lead an e-commerce development project from inception to launch, working collaboratively and utilizing modern tools to achieve outstanding results.